September 12, 2011

Santa Fe Convention Center, Santa Fe, New Mexico

Cosponsored by: AIDS Impact, Annenberg School of Communication and Annenberg Public Policy Center at the University of Pennsylvania; Bloomberg School of Public Health at Johns Hopkins University; Department of Psychology at the University of Illinois at Urbana-Champaign

Symposium Co-Organizers (listed alphabetically):

Icek Aizen, University of Massachusetts Amherst; Dolores Albarracin, University of Illinois at Urbana-Champaign; Richard Wolitski, Centers for Disease Control and Prevention

This symposium will celebrate Marty Fishbein’s contributions to the behavioral sciences, communications and public health by bringing together his friends and colleagues to discuss his theoretical and empirical contributions while remembering his personal impact on all of us. After receiving his Ph.D. in Social Psychology from the University of California at Los Angeles in 1961, Marty joined the Department of Psychology and the Institute of Communications Research at the University of Illinois at Urbana Champaign. During the last five years before becoming Emeritus at the University of Illinois, Marty worked at the CDC (Centers for Disease Control and Prevention), where he served as Acting Chief of the Behavioral Intervention Research Branch of the Division of STD Prevention. In 1997, Marty became the Harry C. Coles, Jr. Distinguished Professor of Communication and Director of the Health Communication Program in the Public Policy Center of the Annenberg School for Communication at the University of Pennsylvania. He died suddenly on November 27, 2009, while visiting London for a meeting of the organizing board of AIDS Impact, in preparation for the 2011 conference in Santa Fe, New Mexico.

The symposium will be structured into three parts (a) Theory of Reasoned Action, (b) Using the Theory of Reasoned Action to Decrease HIV/STI Infections, and (c) Disseminating and Implementing Interventions Based on the Theory of Reasoned Action. Scientific presentations within these modules will alternate with personal remembrances from Marty’s friends and colleagues who have agreed to be a part of the formal program. In addition, participants in the symposium will also have an opportunity to share their own reflections and remembrances.

Agenda (As of July 12, 2011)

8:30 to 9:00         Registration

9:00-9:20        Welcome

Dolores Albarracin, University of Illinois at Urbana-Champaign

                        Richard Wolitski, Centers for Disease Control and Prevention

9:20-9:30        Remembrances

Lorraine Sherr, Royal Free and University College of Medicine

                        Barbara Hedge, St Helens and Knowsley Teaching Hospitals

9:30-10:30        The Theory of Reasoned Action: The Attitude-Intention-Behavior Relation. This section will highlight Marty Fishbein’s contributions to theory and research on prediction and change of human behavior.

1. James Jaccard, Florida International University. The theory of reasoned action in HIV Prevention.
2. Marco Yzer, University of Minnesota. Theory Can Make a Real Difference: Reasoned Action.
3. Joe Cappella, Annenberg School for Communication. Using the Theory of Reasoned Action to Design Message Interventions.

10:30-10:40        Remembrances

                        Linda Wright-Deaguero, Centers for Disease Control and Prevention

                        Susan Middlestadt, Indiana University

10:40-11:40        Putting Theory to Work: Marty Fishbein’s Impact on HIV and STI Prevention. This section will focus on the applied contributions of Marty Fishbein’s work in the areas of HIV and STD prevention.

Chair: TBD

1. Danuta Kasprzyk and Daniel Montaño, Battelle Organization. The Guiding Light:  TRA to IBM—what works in HIV behavioral prevention.

2. Kevin Malotte, California State University, Long Beach.

Application of the Theory of Reasoned Action in Project RESPECT

1. Kees Rietmeijer, Rietmeijer Consulting, LLC

The AIDS Community Demonstration Projects: 1989-1995

11:40-1:00        Lunch

1:00-1:10        Remembrances

                Danka Kasprzyk and Dan Montaño

1:10-2:30        Continued Contributions of Marty Fishbein’s Work: Replication and Dissemination of HIV Interventions Based on the Theory of Reasoned Action. This section will highlight how Marty Fishbein’s contributions continue to affect efforts to limit the spread of HIV and STIs.

3. Charles Collins, Centers for Disease Control and Prevention

 Dissemination of Evidence-Based Interventions Based on the Theory of Reasoned Action into HIV Prevention Practice: Community PROMISE and RESPECT

2. David Holtgrave, Johns Hopkins Bloomberg School of Public Health

A Work in Progress: Developing a Model to Maximize the Impact of Behavior Change Interventions

2:30-2:50        Remembrances

                Gerald Gorn, Hong Kong University

                Ellen Stover, National Institutes of Health 

2:50-3:00        Closing remarks from symposium organizers