Marseille 2007
| Abstract #34 - Integration of knowledge in French and Swiss AIDS campaigns | ||||
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Session: 6.91: Posters A (Poster) on Monday in Chaired by Authors: Presenting Author: Ms Audrey Sitbon - INPES, France, Metropolitan |
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| Additional Authors: | ||||
| Aim: This communication deals with the making of public health campaigns for AIDS prevention in France and Switzerland from the first actions in the late 1980s until 2005. The history of these communication strategies differ considerably: the variations that characterize the French campaigns contrast with the continuity of their Swiss counterparts. I would like to analyse what determined the integration of different sources of expertise in this communication development and to show its consequences on the strategies and messages, in terms of population targets, themes and styles of messages. | ||||
| Method / Issue: This research comes from a doctoral thesis in sociology. The method first consisted of conducting interviews with those in charge of the campaigns from 1996 until 2005, as along with other chief personnel. Their exterior partners were also interviewed. The second step was to conduct an analysis through archival research. | ||||
| Results / Comments: Available knowledge about epidemiology and sexual behaviours is not automatically integrated into AIDS prevention campaigns. Expertise coming from marketing firms or NGOs competes with scientific data. In France, three periods can be distinguished by different types of dominating approaches. At the same time, French organizations in charge of the campaigns progressively kept outside expertise at a distance. Comparatively, in Switzerland, AIDS campaigns were based on relatively stable strategies influenced along the way by advertising firms. In both countries, organizations responsible for the campaigns used different kinds of knowledge in the development of these policies. | ||||
| Discussion: Whatever the period considered, integration of scientific knowledge at the strategy-defining step is limited by factors dealing with the interests of the professionals involved, their ability to use scientific data and structural issues that stem from the message creation process. | ||||
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