Marseille 2007
Marseille 2007
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Abstract #389  -  Radio as an Effective Platform to Increase Awareness of HIV and AIDS in Angola
Session:
  32.3: Theatre and Media and Internet (Parallel) on Tuesday @ 11.00-12.30 in PR Chaired by Larry Brown, Victoria Gordillo
Authors:
  Presenting Author:   Mr Gary Mundy - BBC World Service Trust, United Kingdom
 
  Additional Authors:  Mr Candido  Mendes, Ms Argentina  Michinga, Mr Tomaz  Volf,  
Aim:
The BBC World Service Trust launched a HIV and AIDS youth media project in Angola in February 2005, with funding from the UKs Department for International Development. The project consists of a large number of radio spots and two weekly radio talk shows - M Kamba, which aim to increase awareness of HIV and AIDS and to encourage healthy sexual behaviour among youth, aged 15 to 24 years. The programmes are produced in partnership with Radio Nacional de Angola (RNA) and broadcast on a network of 17 affiliated stations across Angola. There is a strong association between the extent of exposure to M Kamba, and knowledge, attitudes and behaviour around HIV and AIDS.
 
Method / Issue:
Between April-June 2006, the Trusts Research and Learning Group carried out a survey of young radio listeners across four provinces in Angola. The survey established significant differences between listeners and non-listeners to M Kamba, across a range of indicators relating to knowledge, attitudes and behaviour around HIV and AIDS. The strong association across a range of measures suggests that radio outputs targeted at young people have a key role to play in reducing HIV and AIDS.
 
Results / Comments:
M Kamba listeners were found to be: 1) More likely than non-listeners to have bought a condom, to currently own a condom and to have used a condom the last time they had sex; 2) More frequent users of condoms in the 3 months prior to the survey than non-listeners sexually active respondents who listened to M Kamba reported using a condom 3.5 times during sex in the 3 months prior to survey, compared with a reported 2.5 times by non-listeners; 3) Less likely than non-listeners to believe that condoms are owned by promiscuous or immoral people. Differences between female listeners to M Kamba (compared to non-listeners) are particularly strong. For example, 46% of female listeners to M Kamba currently owned a condom, compared to only 28% of non-listeners.
 
Discussion:
Across a range of knowledge, attitudinal and behavioural indicators relating to HIV and AIDS, there are statistically significant differences between listeners and non-listeners to M Kamba. Across a range of indicators, listeners scored higher than non-listeners and regular listners more highly than occasional listeners. Although one cannot attribute causality, these differences across a number of outcome indicators suggest that M Kamba is playing a role in raising knowledge, and changing attitudes and behaviour around HIV and AIDS.
 
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