Santa Fe 2011 Santa Fe, USA 2011
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Abstract #294  -  LIVE consortium’s university anti-stigma campaign: An effective instrument in reducing stigma?
  Authors:
  Presenting Author:   Mr Beau Miller - LIVE CONSORTIUM
 
  Additional Authors:  Ms. Sara Millimet, Mr. Pahl Samson, Prof Michael Ross,  
  Aim:
To implement, and evaluate the impact of an HIV anti-stigma campaign at a large southern US university.
 
  Method / Issue:
A university-wide HIV anti-stigma campaign ran for 1 month in a large US liberal arts university. Pre-test evaluations were carried out on 685, and post-test evaluations on 515, students, approximately equal numbers of men and women. Post-test immediately followed the month-long campaign. Instruments included an HIV knowledge scale and a modified version of the Bogardus Social Distance scale, modified to make it applicable to HIV, along with demographic variables.
 
  Results / Comments:
The pre- and post-test samples were not significantly different on demographic variables or number of people, or those close, with HIV/AIDS. Data indicated no differences in HIV knowledge score (with high scores on the pre-test), and a significant decrease in perceived social distance and social comfort with people with HIV/AIDS. There were no differences in the salience of HIV between pre- and post-test.
 
  Discussion:
There was a significant impact of the campaign on the social distance measure indicating greater acceptance of and comfort with people with HIV/AIDS. Data suggest that measurement of social distance/social comfort is an appropriate measure, and that the campaign was successful in reducing HIV-associated stigma by reducing perceived social distance from people with HIV/AIDS.
 
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